Partnership delivers enhanced location-based data to TripAdvisor's
traveller community of millions worldwide
AMSTERDAM--(BUSINESS WIRE)--
TomTom
today announces that TripAdvisor® the world's largest travel site*, has
licensed TomTom's new Global Geocoder Services to integrate highly
accurate location-based intelligence into its websites and applications.
This will provide TripAdvisor's 200 million unique monthly visitors**
with pinpoint location data for every hotel or restaurant when posting
or reading reviews.
Via TomTom's Global Geocoding Service, the location of all hotels,
accommodation, restaurants and bars that feature on the TripAdvisor
website will be extremely accurate. Rather than using a postcode to show
location, all addresses are now automatically converted into exact map
coordinates, making locations precise and easier to find.
Nathan Clapton, Vice President mobile partnerships, TripAdvisor said:
"With over 100 million reviews and opinions posted onto the TripAdvisor
website, we believe it is important that all users are able to access
the most accurate location-data for the reviews they are posting or
reading. By working with TomTom's Global Geocoding Services, we are
confident that this is the case and the location-based data offered via
the TripAdvisor site can therefore be fully relied upon by our users."
The TomTom Geocoding Service supports house number, address point,
street or postal level identification in over 50 countries, providing
TripAdvisor with almost worldwide coverage of highly accurate location
data that its users can rely on.
Charles Cautley, Managing Director of TomTom Automotive & Licensing
said: "We are thrilled that TripAdvisor has selected TomTom's Global
Geocoding Services for its global website. Geocoding literally puts
addresses on the map and is the backbone of the growing Location Based
Services market, in addition to being the main source of location
intelligence."
TomTom is one of the world's leading companies with an advanced
cloud-based Location Based Services Platform environment that allows
developers easy access to TomTom's map content and software services.
With this new Location Based Services Platform developers are equipped
with the content and tools to create location-enabled applications for
various markets, including consumer, enterprises and governmental. As a
pioneer in the growing Location Based Services market, TomTom offers a
Global Geocoder web service that offers batch geocoding in 52 countries.
For further information, visit www.tomtom.com.
Ends
About TomTom
Founded in 1991, TomTom (TOM2) is a leading provider of navigation and
location-based products and services. TomTom maps, traffic information
and navigation technology power automotive in-dash systems, mobile
devices, web based applications and government and business solutions.
TomTom also designs and manufactures its own location-based products
including portable navigation devices and fleet management solutions, as
well as GPS-enabled sports watches.
Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and
sells its products in over 35 countries.
For further information, please visit www.tomtom.com
About TripAdvisor
TripAdvisor is the world's largest travel site*, enabling travelers to
plan and have the perfect trip. TripAdvisor offers trusted advice from
real travelers and a wide variety of travel choices and planning
features with seamless links to booking tools. TripAdvisor branded sites
make up the largest travel community in the world, with more than 200
million unique monthly visitors**, and over 100 million reviews and
opinions. The sites operate in 30 countries worldwide, including China
under daodao.com. TripAdvisor also includes TripAdvisor for Business, a
dedicated division that provides the tourism industry access to millions
of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20
other travel media brands: www.airfarewatchdog.com,
www.bookingbuddy.com,
www.cruisecritic.com,
www.everytrail.com,
www.familyvacationcritic.com,
www.flipkey.com,
www.holidaylettings.co.uk,
www.holidaywatchdog.com,
www.independenttraveler.com,
www.jetsetter.com,
www.onetime.com, www.seatguru.com,
www.sniqueaway.com,
www.smartertravel.com,
www.tingo.com,
www.travel-library.com,
www.travelpod.com,
www.virtualtourist.com,
www.whereivebeen.com,
and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January
2013
**Source: Google Analytics, worldwide data, March 2013
©2013 TripAdvisor, Inc. All rights reserved.
SOURCE TripAdvisor
TomTom
Global Communications Manager
Cem Cohen
cem.cohen@tomtom.com
+31611598532
Source: TomTom
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