Tripadvisor Pilots New Limited Series, The Wanderer, on Prime Video
- Featured talent partner with Tripadvisor's in-house content studio, Wanderlab at Tripadvisor, to create unique broadcast travel guides to mystery destinations
- Series will offer high-impact exposure opportunities for global destinations seeking to drive visitation and awareness, with the Türkiye
Tourism Promotion and Development Agencythe inaugural media partner
Created by Wanderlab, Tripadvisor's newly launched in-house creative and content studio, The Wanderer, follows hand-picked experience seekers from around the globe as they explore leading international destinations, creating a series of innovative, long-form travel guides. Each destination features a different presenter, who brings their own authentic and independent voice to their episode, creating unique perspectives and ensuring the series remains fresh and energetic.
The series offers commercial sponsorship opportunities for destination management organizations (DMOs) and other advertising partners across multiple platforms. The first episode was born out of a wider media partnership with the Türkiye
Episode one sees British travel TV presenter
The Wanderer's featured itineraries are informed by Tripadvisor's traveler intent data, ensuring that each episode creates a truly unique destination guide, inspired by insights from real explorers. Episodes are also created in partnership with local (DMOs), unlocking opportunities for destinations to inspire and engage with Prime Video viewers.
"We launched The Wanderer to give destinations a bold and compelling new way to reach prospective visitors outside the Tripadvisor platform as we explore the power of travel programming on platforms like Prime Video," said
Each episode of The Wanderer will be promoted on Amazon's Prime Video through a range of paid media placements and on Tripadvisor through paid and organic media. Viewers can find further inspiration through bespoke Tripadvisor destination guides, created to accompany each episode.
The first episode of the Wanderer can be viewed on Prime Video. Additional episodes are in production and will be released in the coming weeks.
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.
The subsidiaries of
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly,
** Source: Tripadvisor internal log files
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