Net New Customers, Lower Distribution Costs: First Wave of Hotel Chains Connect to Tripadvisor Plus and Benefit from Growing Travel Subscription Service
Today's announcement represents a major milestone in the evolution of Tripadvisor Plus, which launched to travelers in the
"Tripadvisor Plus is so attractive not just for the savings it offers savvy travelers, but also for the VIP perks that can help elevate their travel experience. That is exactly what these three partners will deliver, and we're excited about the wide range of accommodations that will be available to our members," said
A Better Distribution Model for Accommodation Providers
For the three hotel groups, Tripadvisor Plus offers an innovative new model of room distribution. Unlike traditional online travel agents, Tripadvisor does not charge participating hotels any commission fee per booking (instead drawing revenue from travelers via annual membership fees). Participating hotels are able to reinvest this third party cost saving into an enhanced guest experience via members-only room rates and exclusive guest perks, attracting a highly valuable customer segment of ready-to-book Tripadvisor Plus members.
Participating properties also receive enhanced visibility and special badging on Tripadvisor to attract Tripadvisor Plus members, and get full access to all of the customer information from each Tripadvisor Plus reservation allowing hotels to build relationships with those guests after their stay.
More than 60 Travelers' Choice award-winning properties are among the hotels that will be available to book on Tripadvisor Plus as a result of these new partnerships. Properties joining Tripadvisor Plus include:
Barcelo Maya Riviera, a new 5 star resort located in the Riviera Maya along the Yucatán coastline in Mexico
- The McCormick Scottsdale, a lakeside resort set in 480 acres of pristine
- Pestana CR7 Funchal, a hotel on the island of Madeira that boasts contemporary design born from a unique collaboration with global soccer superstar
Caribe, a family-friendly all-inclusive resort in the popular Caribbeandestination of Punta Cana Grand Millennium Business Bay, a new luxury destination hotel along the Dubai Canalwaterfront Pestana Palace Lisboa, a restored 19th century palace offering 5 star accommodation in the heart of Lisbon
About the Partners
"Our long-standing collaboration with Tripadvisor means that we are always ready to take advantage of all the new distribution opportunities that it offers us, being able to reduce our direct distribution costs and increase the visibility of our direct channels. I believe that Tripadvisor Plus is a product that perfectly complements our strategy and on which we have high expectations," said
"We are delighted to partner with Tripadvisor to provide Millennium curated value-add experiences to the Tripadvisor Plus members globally across
For more information on how hotels can join Tripadvisor Plus, please visit: https://www.tripadvisor.com/business/plus.
Notes to editor
*Source: SimilarWeb, unique users de-duplicated monthly,
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 887 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly,
** Source: Tripadvisor internal log files
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