'Have Shot, Will Travel', Tripadvisor Research Reveals COVID-19 Vaccines Driving Demand for Summer Vacations
The report, entitled 'A Shot in The Arm for Travel? Examining the Vaccine's Impact on Leisure Travel Demand', provides a unique insight into emerging travel planning trends around the world by combining behavioral analysis of Tripadvisor's first-party search data - revealing the type of trips travelers are actively researching on the world's largest travel platform - with consumer sentiment analysis gathered via traveler surveys in six major international markets, exploring the latest in traveler attitudes and confidence.
The report identifies clear behavioral differences in how vaccinated and unvaccinated travelers are thinking about travel, and how that is translating into travel planning behaviors on the Tripadvisor platform, with vaccinated travelers more likely to be booking vacations already, and to be planning to stay longer and spend more when they travel.
In countries like the
"Higher income millennial travelers were driving the demand for leisure travel this past spring, but heading into the summer the age demographic of travelers now booking up vacations has broadened significantly, at least in countries where large populations have been vaccinated," said
Key findings from the report include:
1. The vaccine has a significant impact on the demand for accommodations. Countries where the pace of the vaccination rollout is more advanced, like the
- Half (51%) of
U.S.respondents plan on taking a summer vacation somewhere in the U.S, and nearly a quarter (22%) plan on taking a summer vacation abroad. U.S.weekly hotel search volumes continue to mirror sentiment trends. In the first week of May 2021, hotel searches were at a higher level than at any stage since the start of the pandemic.
- Elsewhere, since the turn of the year, the
UK, Spain, Italy, Germanyand Francehave all seen significant growth in hotel search traffic on Tripadvisor, while in Australia- which is heading into its winter months - the recovery in search traffic has been largely flat.
- Vaccinated travelers are a key driver of demand - when surveyed, a third (32%) of vaccinated travelers globally said they had booked a domestic vacation, of whom eighty percent (80%) agreed that the vaccine had been a factor in their decision to book. By comparison, less than a fifth (19%) of unvaccinated travelers had already booked a domestic trip.
- Among those yet to be vaccinated, nearly half (48%) of those planning a domestic trip are waiting to receive at least one dose of the vaccine before booking.
2. Vaccine rollouts are also offering a boost to dining and experiences:
- In the first week of
May 2021, weekly U.S.restaurant searches on Tripadvisor were at a higher volume than at any stage since the pandemic began and experience searches were already close to last year's summer peak.
UK, Franceand Italyall experienced an upwards spike in restaurant searches on Tripadvisor in April, with dining searches there outpacing traffic volumes at the same stage in 2020.
- Among vaccinated travelers surveyed globally, forty-one percent (41%) said they feel more confident to dine indoors, a quarter (25%) feel more confident to visit a museum, and twenty-three percent (23%) feel more confident to visit a theme park.
3. Domestic tourism is dominating travel planning searches for the peak season ahead, but for trips further out travelers are already actively planning international travel:
- In the first week of May, travelers planning summer vacations on Tripadvisor were overwhelmingly searching for domestic vacations - seventy-five (75%) of June vacation searches globally were for domestic destinations, as well as sixty-seven (67%) of searches for July trips and sixty-two percent (62%) of those looking to get away in August.
- However, for trips planned later in the year, international hotel searches on Tripadvisor made up the majority of trips planned from
4. The urban tourism revival is in full swing! City destinations are re-emerging as the trip of choice for vaccinated travelers:
- Of those vaccinated travelers planning to vacation in 2021, nearly a third (32%) say they feel more confident about visiting an urban center as a result of receiving at least one dose of the vaccine.
- More than a third (35%) of vaccinated respondents in the
U.S.are planning a city vacation in 2021, compared to less than a quarter (24%) of unvaccinated U.S.respondents. In fact, the top five most searched destinations in the U.S.on Tripadvisor (based on site queries in the first week of May 2021) included markets like New York City, Orlandoand Las Vegas.
5. On average, vaccinated travelers plan to spend more and vacation longer than other travelers:
- Globally, twenty-two percent (22%) of respondents plan to take a longer trip than they would have done pre-pandemic, rising to nearly a third (30%) of vaccinated respondents.
- During the first week of May, nearly half (46%) of all international accommodation searches on Tripadvisor were for stays lasting six days or more.
- Globally, more than a third (35%) of vaccinated travelers surveyed plan to spend more on their next trip compared to what they spent on travel prior to the pandemic, while only a fifth (20%) of those yet to receive the vaccine plan to do so.
- In the
U.S.overall, forty percent (40%) of travelers surveyed say they plan to spend more on their next trip.
"After such a turbulent year, many in tourism are hopeful that a busy summer will provide a much-needed boost to the tourism industry, so it's welcome news to see the latest traveler data pointing in that direction, especially for destinations and hospitality businesses that are able to capture the growing demand for domestic vacations," said
You can read the report in full here: https://www.tripadvisor.com/TravelTrendsReportJune2021
NOTES TO EDITOR
The data cited in this release was gathered and analyzed from two key sources:
Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of 2,413 consumers per survey, in partnership with Qualtrics, conducted between April 23, 2021- April 30, 2021across six countries - U.S., U.K., Australia, Italy, Singaporeand Japan.
- Site behavioral data sourced from first party traffic data on the Tripadvisor platform, gathered between
May 4, 2020- May 9, 2021
Other recent studies released by Tripadvisor include:
- 'The Year of the Travel Rebound: 5 Traveler Trends to
Watch Outfor in 2021,' the full report can be read in full, for free, here: https://www.tripadvisor.com/InfoCenter-a_ctr.2021TravelTrends
- 'Beyond COVID-19: The Road to Recovery for the Travel Industry,' the full report can be read in full, for free, here: https://www.tripadvisor.com/Covid19WhitepaperMay2020
- '2020 - A Year in Travel: Charting the Travel Industry's Path to Recovery', the full report can be read, for free, here: https://www.tripadvisor.com/Covid19WhitepaperNovember2020
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