Tripadvisor Launches Worldwide Initiative to Enable Diners and Travelers to Help Local Communities Impacted by COVID-19 Crisis
"Tripadvisor has always been a platform where humans help other humans by generously sharing their experiences (both good and bad) so that the next person, a complete stranger, can benefit. In a time of incredible uncertainty, the very vibrancy and diversity that inspires people to travel is at risk. The local businesses, and people who work at them, hold the keys to the culture we all desire to feel a part of --- both as locals and travelers. That deep connection to a sense of place, even if only for a long weekend, is in the hands and hearts of so many people who need support right now. Small actions like buying a gift card, ordering take-out, or leaving a review can make a difference. And today, the world needs each other," said
There are 5 million hospitality businesses on Tripadvisor that need help. Gift card purchases, in particular, serve as much needed microloans to help operators pay their rent, continue to pay employees and fund benefits like healthcare, as well as fund other critical expenses. Tripadvisor is making it easier to purchase gift cards and identity restaurants that are still open for takeout and delivery.
Tripadvisor is also calling on members to write reviews and create guides that highlight favorite restaurants, bars and cafes. These small gestures of support make a meaningful business impact. The rank of a business on Tripadvisor is based on the quantity, quality and recency of reviews, with a recent Cornell Study finding that as the number of reviews increase, the ratings in these reviews tend to be more positive.
"With guidance from governments being updated frequently, there is a risk that customers won't be able to keep up with the right information about which businesses are open for delivery. That is why we're rolling out these features -- for free -- to make it easier for restaurant owners and operators to highlight the latest information about their business, the options they can still provide to their customers, and encourage gift card purchases," said
Restaurants interested in learning more about how to feature gift card, take-out or delivery capabilities can visit https://www.tripadvisor.com/ForRestaurants/covid19 for more information.
Helping Impacted Front Line and Hourly Workers
As part of an initial
- An image of a gift card receipt from a restaurant you love anywhere in the world
- A link to a Tripadvisor review of your favorite dining experience
- Your favorite dish at your favorite local restaurant linking to a Tripadvisor business listing
- A tribute to your favorite chef or culinary experience linking to a Tripadvisor business listing
- A list of your local favorites using Tripadvisor's "Saves" feature by clicking on the heart icon on any Tripadvisor restaurant listing
These donations will be equally distributed between
While the immediate needs are focused on supporting the restaurant industry, the partnership with these two organizations will evolve to support impacted small businesses across the tourism and hospitality sector.
For more information and guidance on COVID-19, you can join the conversation on Tripadvisor traveler forums, visit the
Tripadvisor, the world's largest travel platform*, helps 463 million travelers each month** make every trip their best trip. Travelers across the globe use the Tripadvisor site and app to browse 859 million reviews and opinions of 8.6 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to Tripadvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. Tripadvisor, the ultimate travel companion, is available in 49 markets and 28 languages.
The subsidiaries and affiliates of
* Source: Jumpshot for Tripadvisor Sites, worldwide,
** Source: Tripadvisor internal log files, average monthly unique visitors, Q3 2019
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